BYAnyWear... what's in a name for starters BYAnyWear is a spawn of a parent site beatyourass.com 2003.  The site featured local mixed martial artist, X Gamers,movie critics, and a large array of videos...lets not forget the Corporate RAmblings from C4.. who's currently running under the alias of GoMay.  Visitors/members on the site suggested that a merchandise line should be incorporated into the beatyourass.com site...the concept was somewhat shrugged off.